Semalt: Amazing Ways To Grow Your Websites Audience


Having a website is an amazing expansion in your business plan. It opens your business to new opportunities. However, all this wouldn't matter if you do not have an audience to view the wonderful content you've provided. This is why not just having an audience but growing your audience is so important. 

With customers and viewers, you get to enjoy the benefits the internet provides to your business. But getting your target audience and then growing them is no easy task. With so many websites online, it seems as if every one has taken their fair share of viewers who make up your audience. However, this isn't true. As a new website, you stand almost no chance without help. All through the Semalt website, you find ways to improve your SEO, which directly relates to your audience's improvement.  

Why Is Building Your Audience So Important? 

Your website traffic is both an important indicator of how well your website is doing and a driver of business. With a growing audience, you can: 
  • See how well your website marketing strategy is doing.
  • Gather more insight into your audience to make better decisions.
  • Improve your brand's credibility as well as Search engine credibility  
  • Generate more leads and increase your conversions to get more customers. 
However, to enjoy these benefits, you do not just need any audience/ traffic. It would be best if you had the right traffic, your target audience. These are the viewers that find your website content relevant. 

Ways You Could Grow Your Website Audience

There isn't a tool or extension you could add that would immediately result in more traffic coming to your site. Instead, it would help if you had several channels that, when combine, drive quality traffic to your website. When using these different channels, you should note that you need to put in the effort; with others, you need time, and some need money. Here are some of the ways you could grow your website audience 

1. Create a free my google business listing 

For a free service, this is one of the most effective ways to improve your audience. Did you know that an optimized Google My Business listing gets 7X more visits than an incomplete profile? You are listing links to your website on your profile, so it is an amazing way to get more traffic to your website. Keep in mind that Google is trying to provide smarter search results. So if your listing provides all the necessary information, a potential customer might find what they need and visit your business directly.

2. Optimizing your web pages for SERP

This has to be one of the most versatile and yet the most effective way to improve your audience reach. There are so many SEO tactics that you can use on your website to increase its ranking on SERP. Better ranking means more audience. Some of the ways you could improve your SEO include:
  • Producing high-quality content your audience finds relevant.
  • Writing concise and informative Metadata descriptions for your pages.
  • Quality website structure
  • Good use of keywords and key phrases 
These make up only the surface of the many parts of SEO. 

3. Building backlinks

A backlink is a link to your website from other websites. Think of them as referrals from other websites. Now imagine a famous website like Google backlinking your website. This means that whoever visits Google's website and clicks on your link is automatically directed to your website. This wouldn't only put your business on the screen of a larger audience, but it also drives more qualified traffic to your website. Google pays more attention to older with more authority, so when a website picks up on a backlink from such a website, they accord your website more authority. More trust from google leads to more ranking, which will influence the traffic your website gets.

4. Social media 

Social media is one of the most popular and free marketing tools you can come across today, and it has become an excellent way to grow your traffic. By using social media platforms such as Facebook, Instagram, and Linkedln, you can promote your products, blog posts, and your website pages in an environment that's more friendly. This way, your social media accounts become a beacon and a portal to your website.  

5. Make quality use of your landing page

Your landing page gives your readers their first experience of your site. You know the saying of first impressions, well, your landing page gives your readers their first impression of your site. They are also another way to build your traffic. Landing pages contain details your readers will need to make up their minds and patronize you. Because landing pages are so specific, you can be very targeted in your message and provide your viewers with the information they need to keep them. With a poor landing page, you send your visitors away.  

6. Start Email marketing

By sending out regular newsletters and promotional offers through emails, you can keep in touch with your customers and get new traffic to your website. Email marketing can be used to target a specific type of audience, and then, you provide useful information and links to pages containing what they may interest them. If you use this method, you should be careful about the frequency and the content you send to them. This is because you want to send useful content at intervals that help you maintain your relevance. No one wants their mails filled up with ads. 

7. Learn from your analytics 

Google Analytics is free to use and can provide you with useful insight into what can help you improve your website traffic. If you use tracked links for your marketing campaign, you can also check their website analytics progress. By understanding the data your analytic provides, you can determine which strategy or type of content needs to be improved to suit your audience's needs.  

8. Google paid search advertising

You can use google ads; you can make your website appear on the first page of SERP. Many websites, especially new ones use this service. Once keywords relating to a website are searched in, it automatically places that ad as the first website to rank. This type of exposure is a great way to get more traffic to your site. To make this form of paid service more favorable for website owners, you can also decide to pay for the number of times your website gets clicked on. This way, everyone goes home happy.  

9. Mix up your content 

There is no magic portion for content marketing success. Some may tell you there are, but there isn't any. For this reason, you've got to try out different things to see what works best for your website and target audience. That being said, you need to have varying lengths and formats of your content to make it as appealing as possible to a wide range of audiences.

10. Write good headlines

Your headline plays an important role in answering questions readers might have. For example, if you searched the keyword how to fish and you see two different headings, the first is Beginners Guide on Fishing and the second is titled throwing a hook in the water, the chances are that you'd go for the first article just because it's heading indicates that it contains the information you need. Without a compelling heading, even the best content would never get seen. 

11. Target your long-tail keywords

To be able to rank, you need to get your long-tail keywords ready. Long-tail keywords make up a large majority of web searches. That means that if you aren't optimizing them, you are leaving traffic on the table.

12. Post your content on LinkedIn

LinkedIn is a bit different from your regular social media platform. It is more of a work platform than a place to meet new friends. As the world's largest professional website, LinkedIn has become a highly profitable publishing platform for your website, and you should be posting your web content regularly. Doing so can get you more traffic and increase your profile and authority, especially when you grow and have a moderate to large following.  

13. Implement schema Microdata 

This wouldn't necessarily increase the amount of traffic coming to your site. Instead, it will make it easier for search engine bots to discover and index your web pages. Implementing Schema Microdata can also give you better site snippets, which can improve your click-through rates.  

Now, these are excellent ways to get more traffic or audience to your website, but it doesn't stop at that. With these tips, you not only attract your target audience, but you also get to keep them engaged and increase the number of visitors you have on your website. Book a session with us today and have our marketing / SEO specialists assess your google presence and provide recommendations that will help you get found and improve your audience reach. 

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